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A/B Test Different Ways to Circulate Your Content
In our most recent slideshare on conversion-oriented content marketing, tip #1 is: conversion is optional. The case for optional conversion Content marketing often works best when visitors get value...
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Social Marketing Requires Campaign-specific Hashtags & Landing Pages
It’s common for company’s to include social media icons in television commercials today. While these icons are clickable and useful when placed in e-mails or on websites, social icons have little to...
View ArticleIncrease Conversions by Changing Clever Headlines to Relevant Ones
It may seem like making your web visitors chuckle with a clever headline will only help increase conversion rates. After all, if you put them in a good mood, they’ll likely see your call-to-action in a...
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Disposable Landing Pages Are Key to Conversion Optimization
When putting together your landing pages, think disposability. Really. Online testing requires that marketers are able to create a lot of pages quickly, and have no anxiety over tossing out pages if...
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5 Tips for Converting More Leads in 2012
Conversion optimization is a term near and dear to any stellar marketer’s heart. Watching a conversion rate soar can make your heart feel light as air. Watching a conversion rate plummet can lead to...
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3-Step Guide to Content Marketing Conversions
As 2012 kicks into high gear, I can’t help but notice the focus on content marketing has intensified. If your company is just getting started with content marketing there are three things you must...
View ArticleHOW TO: Get Your Facebook Community to Leave You Positive Reviews
Growing your Facebook community is a worthy goal for 2013 considering social commerce is projected to grow into a 14 billion dollar industry in just two years. Why You Need Positive Reviews on...
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Are You Ready for the Facebook Hashtag?
Have you heard? Facebook is thinking about implementing the hashtag to bolster graph search. I personally love using hashtags. On Twitter I follow mostly professional tags like: #CRO – tweets about...
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Why I LIKE (and Use) Facebook “Like” Ad Campaigns
When a marketing client comes to me wanting to increase the number of people who “like” their Facebook page, I buy them a bunch of likes from someone off Fiverr. JUST KIDDING! When a client wants to...
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Use Social Proof To Make Your Landing Pages Trustworthy
As an online marketer you have mere seconds to convince a visitor to engage with your landing page post-click. Think about your own experiences when clicking on an ad. You land, scan the page, and...
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Improve Conversion Rates By Being Authoritative
When visitors have confidence in you or your product, they’re much more likely to convert. If your landing page is the first encounter a visitor has with your brand, you have to build confidence to win...
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How Many Landing Pages Do You Need?
To conclude the Creating Effective Landing Pages blog series, we’ll wrap up with a commonly asked question, “how many landing pages should I have?” That’s near impossible to answer because it’s an...
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And This Is Why You Must Do Online Testing
Which Test Won is currently running an A/B test featuring DHL Express (if you haven’t already tested yourself and want to, do so before reading on). DHL is currently running a worldwide campaign, where...
View ArticlePodbusting Ads Really Need Landing Pages
I stopped watching TV when Breaking Bad decided to go on a yearlong break seven months ago, so I hadn’t heard of these new podbuster commercials until NPR ran a story on them this morning. Call it...
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The 15 Building Blocks Of Post-click Marketing
Post-click marketing is the strategy you use to meet or exceed the expectations of your best prospects as they enter your online marketing funnel. If your job requires you to produce and optimize...
View Article5-Part Creating Effective Landing Pages Blog Series
In this five-part blog series on creating effective landing pages, we look at how to incorporate concepts like online testing, user experience (ux), social media and SEO into your landing pages to put...
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It’s Time to Step Up Your Marketing Optimization Game
I came across this research brief today: Tech Marketers Want to See ROI From Their Media Spend, the content of which I’m sure is not breaking news to frequent readers here. Old news is new news: Some...
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How To Increase Leads & Sales With Mobile Landing Pages
I came across a post this morning by Three Ships Media called How to Begin Attributing Offline Sales to Online Marketing. The post lists three really valuable ways to do this, and I’ve written about it...
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Jim Sterne Interview On The Importance Of Post-Click Marketing
You probably know him as the founder of eMetrics Marketing Optimization Summit. Or maybe you know him as the author of Social Media Metrics: How to Measure and Optimize Your Marketing Investment. Or...
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5 Ways to Create Engaging, Conversion-Oriented Web Pages
Conversion oriented web pages are made to sell. There’s no beating around the bush, they take the direct line and ask for the form submission, phone call or sale. But in order to actually get what they...
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Post-click Copywriting Tips for Higher Conversions
Writing ad copy is an art and a science, right? First you get creative and figure out how to distinguish yourself and persuade searchers to click on your ad, all in 95 characters. Then you get...
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Are Your Forms Collecting the Right Information?
When it comes to planning your post-click marketing strategy, you want to ensure your roadmap is clear from pre-click to post-conversion. Are you asking for enough information? A common conversion best...
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5 Ways to Improve Your Email Landing Pages
How many e-mails do you get per day? I get a lot. Thanks in part due to priority inbox, I get to the important ones, and leave the others for “later.” Later = never in most cases. Last month Chris...
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5 Google Instant Preview PPC Ad to Landing Page Considerations
Google has begun testing “instant previews” for pay-per-click ads. This means it is now more important than ever to ensure your landing page design and layout look great and are optimized. Example of...
View ArticleHow Landing Pages Can Change Your Business
We often think of landing pages as a way to sell something (e-commerce), or to collect information (lead gen). But landing pages can be used to test the water in a variety of different ways. 5 unique...
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